It is estimated that 2 billion people in the world are social media users. The number is set to increase in the coming years. The social network is ever progressing and with it comes a myriad of benefits for businesses and companies.
Social media has the power to create significant impact in the marketing strategies of any company. A number of companies have discovered this truth and are leveraging the power of social media. Unfortunately, a majority of established businesses are not fully exploiting social media on their websites. The only way to increase your company’s online presence is to allow your social media and website to blend seamlessly.
Here are ways that you can achieve this:
1.) Social Media Links and Buttons
The simplest way of integrating social media into your website is to add links to your social media profiles. Such links enable users to click on your social media profiles in order to find more about your company. Moreover, they can get information on how to contact you and they may be motivated to share your content. Don’t just cramp up social media symbols at a corner on your website. Let them blend within your webpage.
It is important to add sharing buttons on your website. As a result, readers can share content with the click of a button. Less time is consumed by the user in getting the word out about your company.
2.) Feeds on Your Homepage
A company that has static content that is rarely on its website gives an impression of an outdated company. You can change this by updating your homepage with latest news by integrating a Twitter feed for instance. Place the feed upfront or at the center of your homepage for your website to stand out to users.
3.) Social Logins
Research shows that three quarter of people prefer to login to a website using social media accounts. Allow users to login into your website through their Facebook and Instagram accounts. It will improve user experience. Moreover, registration conversions will increase.
4.) Make Content Shareable
It beats the point if a user finds content on your website that they cannot share. In the end, you are the loser. If a consumer finds it difficult to tweet or pin something they like from your website then there is a high chance that the user will not visit your site again. you end up losing a potential customer and receive bad reviews from that customer hence cutting off your chances of a potential customer. You should make it easier for your customers to share your content by incorporating social sharing buttons on your website.
5.) Embedded Videos
SEO experts advise that adding quality YouTube videos to your page increase your SEO rankings on search engines. The more the video views, the higher your rankings. When perusing through videos, a visitor’s time on your webpage increase. This improves your conversion rates. Add relevant videos on your webpage to captivate your customers in order to keep them hooked to your website.
Every company should incorporate social media into their websites in order to reap the enormous benefits of this venture.