Businesses today are shifting to online platforms. 51% of the world’s population have internet access. That is an estimate of approximately 3.2 billion people worldwide. A large proportion of this population has an online presence through social media platforms. Furthermore, the world has become a global village. Information gathering and sharing has become easier and faster. One of the platforms that businesses can take advantage of a blog.
A blog is a regularly updated webpage or website. Typically, it is run by an individual or a small group of people.
Here is why your business needs a blog:
1.) Brand Building
Every business needs a brand. Blogs are important tools to exactly that. Besides marketing your business, you have the option of creating and updating useful content. A blog enables you to engage with current and potential customers. Blogs can help one to establish an online business platform. As well as showing authority or “thought” leadership on specific topics throughout their industry.
2.) Your Blog Makes You An Authority.
A business that has a blog in an industry is viewed as authoritative in that subject matter. This is attributed to fact that every blog post needs new information. Inevitably you will end up delving into the technical aspects of your industry. As a result, many people will look to your blog for information and answers for questions they may have.
3.) Digital Marketing
Blogging is a sound marketing strategy. Once customers find enough value from your blog, then they will have confidence to give their information. As a result lead generation happens. Blogging for your business can help with sales channels. Especially inbound marketing Furthermore, a blog can help you capture leads for email marketing.
4.) Building Communities
In the course of creating content for your blog, you will receive input from your readers through comments. This helps you to start a conversation. After a while, many more people sign to your emails and begin following you. In the end, they will rely on your every word.
5.) Fueling Your SEO Strategy
Any business is always concerned with search engine optimization. Higher SEO rankings mean higher traffic. Higher traffic means more customers.
A solid SEO strategy requires written posts, image based posts and videos. With SEO, your blog attracts more back links from sites.
6.) Breeding Innovation
For a business to grow, it needs to innovate ways of doing business differently. Blogging allows you to develop more creative and complex posts for your blog. It offers you space to do more research into your industry and create new methods of doing business. Innovation is inclusive and not exclusive.
7.) Complimenting Public Relations
A unique public relations voice is important for any business. A business blog enables you to have a direct line of communication with your audience. This can established through comments made on your blog or through starting a conversation on social media.
Blogging is the perfect foundation to create a business that has a solid brand, a successful marketing roadmap and the best public relations avenue for your business. If you have been procrastinating starting a blog for your business, that should not be the case. Starting a business blog is a decision you will never regret.