Automatically assign points to leads or accounts, based on demographic and/or activity information, to find qualified prospects for your sales team. Build automated campaigns based on contact or account scores that will deliver the most relevant content to your audience, at the right time. Trigger additional automated activities, including assigning contacts to your sales team in your CRM, dynamic messages, or movement across campaigns, based on points earned.

Build detailed reports to learn about everything from contact behavior, audience engagement and email results to marketing attribution and pipeline growth. Gain marketing intelligence insights across channels and offers that will help you better understand your audience’s interests and preferred channels of communication. Keep a real-time pulse on your most important metrics using the graphical dashboard. Choose between the existing, out-of-the-box widgets or create your own customized views.

Create customized content to be displayed on your website, landing pages, or emails based on visitors’ profiles or behavior. Display alternate, or new content, that’s most relevant to visitors’ stage and helps accelerate the selection process. Use dynamic content to easily create alternate email communications based on variables like geography or local language.

Organize automated campaigns with personalized communications based on the combination of overall account information and corresponding contact details. Track contact activities with associated accounts to apply points and inform selection process and content strategy. Keep other internal groups, like sales and customer success, informed about all account activity to deliver a better experience at every touch point for customers.