Create emails from scratch with Sprkl’s intuitive email editor. Design your own templates and start sending professional, mobile-ready e-mails within minutes. Our visualized campaign builder also allows users to create multi-touch automated emails by segment, or send ad-hoc email blasts when you have relevant information to share with large groups. Improve email performance by incorporating A/B testing and real-time reports on key performance indicators to understand which tactics perform better, then adjust to improve conversion rates.
Build mobile-friendly landing pages for each of your offers, programs and campaigns with full tracking capability that allows you to measure and drive conversion. Simple user interface for anyone on your team to create and publish branded pages eliminating the operations bottleneck of getting your programs up and running. Create forms in Sprkl and embed them into your existing web pages to maintain a consistent, seamless site experience for your visitors. Our short and long forms Include progressive profiling on your web forms with a simple click; then you can collect new details about your returning site visitors.
The visualized campaign builder allows users to quickly and easily create automated multi-channel communications with relevant content by segment, optimized in formats that audience prefers. Automatically guide your audience through each of the stages of the buying process by easily triggering communications based on a wide range of contact information and activities. Measure campaign results in a single view, or by individual component, and quickly adapt campaigns based on results to continually improve engagement and conversion.
Wait! Theres More
Track & Segment Website Visitors In Real Time
Capture anonymous and known visitor traffic at a contact level to see where your audience is coming from, when they convert to a known contact and how they are engaging with you. Create targeted multi-channel campaigns and dynamic content triggered by page visits and behavior to give your audience more of what they want, through the channel they prefer. By monitoring traffic data over time you’ll be able to understand trends about where your visitors, contacts, and customers become engaged, allowing you to make more informed content development decisions based on your audience’s interests.
Score Leads Based on Actions & Trigger Events
Automatically assign points to leads or accounts, based on demographic and/or activity information, to find qualified prospects for your sales team. Build automated campaigns based on contact or account scores that will deliver the most relevant content to your audience, at the right time. Trigger additional automated activities, including assigning contacts to your sales team in your CRM, dynamic messages, or movement across campaigns, based on points earned.
Powerful Views, Tools & Widgets
Build detailed reports to learn about everything from contact behavior, audience engagement and email results to marketing attribution and pipeline growth. Gain marketing intelligence insights across channels and offers that will help you better understand your audience’s interests and preferred channels of communication. Keep a real-time pulse on your most important metrics using the graphical dashboard. Choose between the existing, out-of-the-box widgets or create your own customized views.
Curated Content For Each Audience
Create customized content to be displayed on your website, landing pages, or emails based on visitors’ profiles or behavior. Display alternate, or new content, that’s most relevant to visitors’ stage and helps accelerate the selection process. Use dynamic content to easily create alternate email communications based on variables like geography or local language.
Build Stronger Campaigns
Organize automated campaigns with personalized communications based on the combination of overall account information and corresponding contact details. Track contact activities with associated accounts to apply points and inform selection process and content strategy. Keep other internal groups, like sales and customer success, informed about all account activity to deliver a better experience at every touch point for customers.